Strategi Komunikasi Pemasaran Produk Unit Link PT Asuransi Jiwa Manulife untuk Menarik Minat Calon Nasabah

This journal contains the communication strategy of Unit Link Product Marketing PT. Manulife Life Insurance to Attract Prospective Customers which is focused on steps in describing undertaken by increasing number its customers. The research method descriptive qualitative with data analysis techniques Interactive Model Matthew B. Miles and A. Michael Huberman. results study obtained an illustration that prioritizing two-way customers sell their products order give influence, confidence, actions taken as encouragement can be seen using developing effective marketing communications achieve goals have been established implemented properly.
 Keywords: Communication, Communication Strategy, Marketing, Insurance, Interests.